You start off life as a single cell organism with no sentience what-so-ever. This part of the game plays exactly like Flow on the PSP/3, albeit with more purpose. It’s one of the most entertaining parts of the game as you hunt for prey or swim as fast as your fins will allow once one of the bigger beasties comes looking for some single celled munch.

As you collect bits of plants (Herbivore) or bits of meat (Carnivore) you start to grow. As you collect the pieces, you’re given DNA points to spend. Call for a mate, find her/him/it and you’re taken to the Creature Creation screen.

Things are simple enough here, and with enough purpose to make it entertaining. Adding fins will speed you up, adding mouths means you can eat things easier, adding weapons such as spikes or poison pumps will help you out against other, bigger predators. If Flow had this level of customisation it would have possibly played less like an interactive screen saver.

After 15 minutes of this, you should have eaten enough gunk to get you to the basic sentience level. It’s now time to grow legs and get yourself onto land. This is where the game starts to go downhill. This is where the casual ties begin to glow like a beacon of boredom.

Playing through this stage is akin to playing World of Warcraft minus the quests/teenagers. You’ll wander off to visit other collections of species and either fight them to extinction or dance and sing at them until they love your genitals off. That’s pretty much it.

And yet... There’s something about it that drags you into it. As with the previous stage, you’ll have a constant flow of DNA points. Head off to a delicious mating ritual and you’ll be able to add bigger and better bits to your beast. More legs will speed you up, wings will let you fly, more genitals will make you look funnier... It’s addictive, but for all the wrong reasons. It’s driven by your desire to create.

Having fiddled with the Creature Creator in the main menu, you may possibly see some of your other creations knocking around. It’s brilliant to see they act as they have been built. Carnivores will chase you away, herbivores will dance around like faeries. It’s a wonderful thing to see in motion. You may even catch a glimpse of an "Epic" - a singular creature picked at random from the thousands available in the Creature Creator’s bank that will be enlarged to a ridiculous size, and that will no doubt constantly bother you as you hunt for food/vegetables. Your eyes will get more of a treat here than your gaming instinct will.